Work – Leah Goldblum

IL Buzzo: The Journey of Creating The Buzz

During my time at UW Madison, I had the unique opportunity to work as a student consultant for Kerry Foods, tasked with creating a probiotic soda for a course project. This journey led to the creation of The Buzz, an Italian-inspired probiotic soda that combines the refreshing taste of traditional Italian beverages with the health benefits of probiotics. Collaborating closely with Kerry Foods, I conducted market research, designed a product, and developed flavor profiles to create a product that not only tastes great but also promotes gut health. Through this project, I gained invaluable insights into product development, from concept to execution, and learned the importance of balancing innovation with consumer preferences. The Buzz stands as a testament to my dedication and creativity.

The Madison Thread

In my intro to entrepreneurship class at UW Madison, my team and I embarked on a semester-long project to design and sell t-shirts. Inspired by Madison's architectural diversity, we wanted to create something that truly captured the essence of our city. We worked collaboratively to design the shirts, ensuring each one reflected Madison's unique charm.

Digital Art

This collection showcases digital art pieces I created during a course at UW Madison. Each piece reflects the skills and techniques I developed, highlighting my growth and creativity as a digital artist. The artworks embody a variety of themes and styles, illustrating the diverse and dynamic nature of digital art explored throughout the course.

Festival Meetup Social App

Created as part of the UX Design course at Madison College, the Festival Meet-Up app is a user-focused Apple App mockup designed using Adobe XD. This prototype aims to enhance festival experiences by helping users connect with friends, discover events, and navigate festival grounds effortlessly. With an intuitive interface and user-friendly features, the app ensures that festival-goers can easily coordinate meet-ups, share schedules, and make the most of their time at the event.

Forte Spring Conference Mockup UI

During my internship, I designed user-focused landing pages for Forte's 2018 Spring Conference using Adobe XD. The project included comprehensive Homepage Designs, an engaging Speakers Page, and an interactive Agenda Page. Emphasizing Interaction Design (IxD), I created a seamless prototype that enhances user experience through intuitive navigation and dynamic elements. The prototype recording for the IxD showcases the thoughtful design and functionality integrated into the conference landing page, ensuring an informative and engaging user journey.

Floroq Landing Page

I designed the landing page and logo for Floroq, focusing on creating a visually appealing and cohesive brand identity. The landing page, crafted in Adobe XD, features a clean and modern layout that highlights Floroq's unique offerings. The logo design captures the essence of the brand, ensuring a memorable and professional image. This project showcases my skills in graphic design and user experience, bringing together aesthetics and functionality to create a compelling online presence for Floroq.

Photos

Captured Beauty Around the World